A business selling leather office supplies faces a major challenge in reaching potential customers and communicating with them effectively. This includes difficulties in identifying the target audience, the use of ineffective marketing channels, and the lack of a clear marketing strategy that reflects the value of luxury leather products.

Market analysis and target audience identification: Conduct detailed research to understand the needs and preferences of the target audience, such as large corporations, executive offices, and professionals who value quality and luxury.

Developing an integrated marketing strategy: designing marketing campaigns that focus on quality and excellence in leather products. Use digital channels such as social media marketing, email, and influencer marketing to increase brand awareness.

Improving the digital customer experience: Developing an attractive, user-friendly website that displays products in a luxurious way and provides a seamless shopping experience.

Partnerships and Collaborations: Building partnerships with companies and organizations targeting the same audience, such as interior design offices and major companies.

Improve reach to the target audience and increase brand awareness, leading to an increase in sales. Expected improvement in digital customer experience and effective marketing attract new customers and enhance brand loyalty. Focusing on quality and luxury can make products stand out in the market and achieve an elevated position among competitors.