A store specializing in selling sweets is experiencing financial difficulties due to its inability to cover monthly expenses. Financial analysis reveals that the largest portion of expenses is villa rent and employee salaries, while customers visiting the shop are very few.

Re-evaluating the business model: Conducting a study to change the store’s business model, so that the size of the company is reduced to match the actual market size.

Converting the kitchen into a cloud kitchen: A proposal to convert the current kitchen into a cloud kitchen to reduce costs related to the physical location and reliance on electronic orders and delivery.

Reducing expenses: Cut costs by reducing staff and rent by moving to a smaller location or abandoning the physical location entirely.

Enhancing e-presence and marketing: Improving digital marketing strategies to attract customers and boost demand for sweets online.

Thanks to these changes, the shop is expected to go from losing 20,000 QAR per month to making a profit of 5,000 QAR, a positive difference of 25,000 QAR per month. Moving to a cloud business model helps reduce fixed expenses and increase efficiency, while enhancing online presence increases sales and reaches new customers.