An architectural design office is facing difficulties in attracting new clients and expanding its client base. An effective strategy is needed to increase brand awareness and showcase the expertise and skills that the office possesses.

Organizing courses and workshops for the public: Organizing educational courses and workshops for the general public on how to design their homes, presenting best practices in design, and introducing them to the latest global trends in architecture.

Pricing courses reasonably: Offering these courses at reasonable prices to attract a larger number of people.

Enhancing brand awareness and interaction: Using these courses as a means to increase brand awareness and demonstrate the expertise and professionalism of the office.

Use digital marketing: Promote courses and workshops through digital channels such as social media, email, and digital advertising to increase reach and impact.

By organizing these courses and workshops, it is expected that the number of people interested in architectural design will increase and thus increase the brand awareness of the office. This direct contact with potential clients builds strong relationships and increases the chances of landing new projects. This strategy works to strengthen the office's position in the market and achieve growth in its client base.