Premier Pet Care Marketplace
Digital Ecosystem Development for Dogcatto – Qatar’s Premier Pet Care Marketplace
In the growing world of e-commerce, niche marketplaces must combine specialized product offerings with seamless user experiences and advanced digital infrastructure. For platforms in the pet care industry, success hinges on speed, inventory visibility, customer trust, and operational efficiency — all delivered through a well-orchestrated digital ecosystem.
To support this transformation, Rowwad Advisory and Business Solutions partnered with Dogcatto, Qatar’s leading online marketplace for veterinary and pet care products, to develop a next-generation website and implement an integrated solution combining ERP, CRM, POS, and digital transformation consulting.
Situation
Dogcatto is a fast-growing pet care marketplace in Qatar offering over 2,000 products — from veterinary medications and supplements to grooming tools, food, and accessories. As the platform gained traction among pet owners, clinics, and retail buyers, the management team realized that their existing website and backend systems could no longer keep pace with rising demand and operational complexity.
They envisioned a high-performance, scalable digital platform that could support inventory management, customer engagement, order processing, and retail operations — all from one ecosystem. To bring this vision to life, Dogcatto partnered with Rowwad Advisory and Business Solutions to lead a full-stack digital transformation.
The Solution
Rowwad Advisory and Business Solutions delivered a comprehensive suite of services, tailored to Dogcatto’s business model and growth strategy.
E-Commerce Website Development
- Designed and developed a fully responsive, high-speed e-commerce platform tailored for veterinary and pet care categories
- Implemented advanced filtering, product comparison, real-time stock visibility, and multi-tier pricing
- Integrated secure checkout and mobile-optimized UX to enhance the buying journey
ERP Implementation
- Deployed an Odoo-based ERP to unify sales, inventory, finance, and procurement
- Enabled real-time tracking of over 2,000 SKUs with expiration alerts and batch management
- Automated supplier management, warehouse operations, and product replenishment
CRM System
- Implemented a centralized CRM to manage customer profiles, order history, communication logs, and loyalty programs
- Enabled targeted promotions based on pet type, purchase behavior, and order frequency
- Improved retention through personalized engagement and timely follow-ups
Point of Sale (POS) System
- Integrated a POS solution to synchronize physical sales with the online store and ERP
- Supported in-store transactions with real-time inventory deduction and unified reporting
- Streamlined cashier operations, barcode scanning, and printed receipts
Digital Transformation Consulting
- Provided strategic guidance on aligning operations, logistics, and fulfillment workflows with the digital systems
- Designed SOPs for order management, returns, and customer service escalation
- Supported onboarding, training, and change management for staff
Result & Impact
With the support of Rowwad Advisory and Business Solutions, Dogcatto transformed into a digitally mature, fully integrated marketplace for pet care products. The new website enhanced user experience and conversion rates, while the ERP and POS systems enabled real-time control over inventory, procurement, and order fulfillment.
The CRM implementation improved customer relationships, allowing the team to build loyalty and drive recurring revenue. Operational coordination across departments is now seamless, and business performance can be tracked through real-time dashboards and reports.
Dogcatto is now positioned not only as a product leader in the pet care market, but also as a digitally advanced platform capable of scaling across Qatar and beyond.
Scale Smarter. Grow Faster.
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