Rowwad Advisory and Business Solutions implemented a comprehensive, scalable solution tailored to the operational and commercial needs of Pawtastic — integrating high-quality customer-facing web infrastructure with intelligent back-office ERP systems to form a unified digital ecosystem. 

1. E-Commerce Website Development

We developed a fully responsive, visually appealing website designed specifically for the pet care industry. The site was crafted to reflect Pawtastic’s brand identity, with soft design elements, engaging imagery, and intuitive user experience that appeals to pet owners. 

Key features included: 

• Advanced Product Categorization: A robust structure for browsing thousands of SKUs categorized by product type (e.g., litter, food, grooming, toys, accessories), species (e.g., cat, dog), and user needs. 

• Dynamic Search and Filtering: Enabled customers to easily locate products based on brand, size, price, popularity, or product type. 

• Secure Checkout Integration: We integrated multiple payment gateways (including card and local methods) with high-level encryption and a frictionless transaction flow. 

• Promotional Features: Included homepage banners, time-limited offers, and product bundles to support seasonal campaigns and inventory movement. 

• Mobile Optimization: Ensured complete responsiveness across smartphones and tablets for Qatar’s highly mobile consumer base. 

• Multi-language Ready Architecture: Structured the website for future expansion to support Arabic and English localization. 

2. ERP System Implementation

To support Pawtastic’s growing operations, Rowwad delivered and customized a full Odoo ERP system that covered all mission-critical functions. This system served as the operational engine behind the business, integrating departments and enabling real-time data flow across functions. 

Core modules included: 

• Inventory & Stock Management: 

• Real-time inventory tracking across all product categories 

• Automated low-stock alerts and restocking workflows 

• FIFO/LIFO inventory accounting for perishables (e.g., pet food, litter) 

• Barcode integration for efficient warehouse operations 

• Sales & Order Fulfillment: 

• Seamless integration with the website to capture and process online orders instantly 

• Sales order lifecycle management with confirmation, invoicing, shipping, and delivery coordination 

• Custom sales reporting to analyze trends and conversion behavior 

• Procurement & Vendor Management: 

• Centralized purchase requisitions and vendor communication 

• Automated purchase order generation based on stock rules and predictive consumption 

• Supplier performance dashboards to monitor lead times and cost efficiency 

• Customer Relationship Management (CRM): (Optional for future phase) 

• Architecture enabled to support personalized offers, client segmentation, and retention strategy in future 

• Financial Reporting & Accounting: 

• Full integration with invoicing, receivables, and expense tracking 

• Custom financial reports including gross margin per category, supplier cost tracking, and return rates 

• Audit-friendly structure for future scalability and investment-readiness 

• Executive Dashboards & Business Intelligence: 

• Developed tailored dashboards for management to track key metrics like top-selling products, average order value, customer lifetime value, and warehouse performance 

• Enabled exportable, real-time reporting for strategic planning and forecasting