How Rowwad Advisory and Business Solutions Enabled Seamless Operations and Financial Clarity for Hamda Salon with Odoo ERP
Digital Transformation Consulting for Hamda Salon
The beauty and wellness industry in Qatar is undergoing a digital shift, as customers increasingly seek personalized experiences, convenience, and fast service booking. Salons and spas that want to remain competitive must go beyond exceptional in-person service — they need digital systems that simplify booking, automate customer communication, manage inventory, and offer insights into business performance. For modern beauty brands, embracing digital transformation is key to operational growth and long-term client loyalty.
As part of its commitment to supporting service-based businesses in Qatar, Rowwad Advisory and Business Solutions partnered with Hamda Salon to deliver a customized digital transformation strategy — enabling the business to align its high-end beauty experience with efficient, technology-driven operations.
Services we provided:
Situation
Hamda Salon is a premium beauty salon located in Qatar, known for its high standards, luxury treatments, and loyal customer base. As demand grew and services diversified, the salon’s management realized the importance of modernizing their back-office operations and digital customer touchpoints. Despite their strong market reputation, the internal systems were fragmented — relying on manual booking entries, paper-based inventory tracking, and personal follow-ups for client communication.
The leadership team recognized this as an opportunity to evolve, not out of necessity, but out of ambition. To future-proof the business, improve customer satisfaction, and reduce operational strain, Hamda Salon partnered with Rowwad Advisory and Business Solutions to guide their digital transformation journey. The objective was to create a streamlined, scalable, and data-driven environment that could match the salon’s exceptional in-salon experience.
The Solution
Rowwad Advisory and Business Solutions led a comprehensive consulting engagement to assess, design, and implement a full transformation roadmap tailored to the beauty industry.
Digital Operations Assessment
We conducted an in-depth analysis of the salon’s workflows, tools, and customer journey.
- Mapped booking flows, inventory cycles, and staff scheduling patterns
- Identified key friction points and repetitive manual tasks
- Evaluated digital readiness and existing gaps across functions
System Recommendation & Process Redesign
We provided strategic guidance on the best-fit technology stack and business process optimization.
- Recommended cloud-based solutions for booking, POS, and inventory
- Proposed automation tools for appointment reminders, customer follow-ups, and staff shifts
- Redesigned service workflows to improve turnaround time and visibility
Vendor Selection & Implementation Support
To ensure smooth adoption, we supported the client through tech selection and onboarding.
- Helped shortlist and evaluate salon management software providers
- Created implementation timelines and staff onboarding plans
- Coordinated with vendors to ensure proper customization and training
Performance Tracking & Sustainability
We developed a plan for tracking digital ROI and continuous improvement.
- Defined KPIs for appointment efficiency, product usage, and customer retention
- Designed dashboards to monitor service trends and employee productivity
- Provided documentation and post-implementation review mechanisms
Result & Impact
With the guidance of Rowwad Advisory and Business Solutions, Hamda Salon began its digital transformation journey with clarity, confidence, and a roadmap built for growth. The strategic shift allowed the salon to centralize key processes, reduce operational friction, and introduce automation that freed up staff time to focus on customer care.
Booking became faster and more reliable, inventory was more accurately tracked, and client communications were standardized — improving the overall service experience. The salon now operates with a digital foundation that can scale as the brand expands its services and potentially explores new branches.
The project set a new standard for digital maturity in the beauty sector, and Hamda Salon now stands as a model for how boutique service providers can embrace technology without compromising their personal, high-touch brand.
Scale Smarter. Grow Faster.
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