ERP
ERP Implementation for an Online Art Gallery in Qatar
In the creative economy, art platforms must go beyond curation — they must deliver seamless operations behind the scenes to support artists, collectors, and art enthusiasts alike. As online art galleries grow, they face unique challenges: managing artwork availability, sales tracking, commission handling, artist profiles, customer engagement, and logistics — all within a digital environment that values both aesthetic and efficiency.
Recognizing this need for structure and scalability in the cultural commerce space, Rowwad Advisory and Business Solutions partnered with Intajat.net, an online art gallery based in Qatar, to implement a tailored ERP system that would enable the platform to grow without compromising its creative mission.
Situation
Intajat.net is an emerging online gallery that connects collectors and buyers with artists across the Gulf and beyond. Through its curated digital platform, Intajat showcases a wide array of contemporary artworks, ranging from paintings and sculptures to digital pieces and limited-edition prints. As the platform gained popularity, it faced growing operational demands — managing artist portfolios, processing sales transactions, tracking inventory, and coordinating artwork delivery across locations.
The existing systems were decentralized and lacked the coordination needed to handle a larger volume of orders, customer interactions, and financial reconciliations. To ensure sustainable growth and maintain the premium experience it promised to both artists and collectors, Intajat.net partnered with Rowwad Advisory and Business Solutions to build a unified, intelligent ERP environment that could integrate all key business functions.
The Solution
Rowwad Advisory and Business Solutions designed and deployed a comprehensive Odoo ERP system customized to fit the workflows of an online art gallery. The goal was to create a seamless link between the platform’s front-end user experience and its back-end operations.
Artwork & Inventory Management
- Catalogued each artwork as a digital asset with unique attributes (size, medium, artist, availability)
- Enabled real-time stock updates for one-of-a-kind and limited edition pieces
- Integrated inventory tracking with the e-commerce platform to prevent overselling
- Created individual artist profiles linked to their active and sold works
- Automated commission calculation and payment processing
- Centralized documentation for consignment agreements and artist terms
Sales & Finance Integration
- Implemented automated invoicing for purchases and digital receipts
- Connected sales records to cash flow reports and profit-sharing statements
- Set up tools for tax compliance and financial reporting
- Built a customer database with purchase history, preferences, and communications
- Enabled targeted email marketing for exhibition launches and exclusive drops
- Integrated inquiry tracking and support ticketing for collectors
Visual Dashboards & Insights
- Provided management with real-time dashboards covering sales, artist performance, and inventory turnover
- Enabled reporting on top-performing categories and seasonal demand trends
- Supported data-driven planning for new collections and marketing campaigns
By integrating these capabilities into a centralized platform, Rowwad Advisory and Business Solutions provided Intajat.net with the digital foundation needed to support a growing ecosystem of artists and collectors.
Result & Impact
With the new ERP system in place, Intajat.net transformed its operational capacity without compromising its artistic vision. The platform now operates with far greater efficiency, transparency, and control — ensuring a consistent experience for artists, clients, and internal teams.
Artwork availability is now managed in real time, artist relationships are streamlined, and collectors receive a polished, professional buying experience. Internally, the team can track performance, handle commissions accurately, and respond to demand with clarity and agility.
Thanks to the partnership with Rowwad Advisory and Business Solutions, Intajat.net is now positioned not only as an artistic destination, but as a digitally mature business capable of scaling in the dynamic world of online art commerce.
Scale Smarter. Grow Faster.
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