Mobile App | Web Development
Digital Infrastructure for a Subscription-Based E-Commerce Platform in Qatar
As e-commerce continues to evolve in Qatar and across the region, subscription-based platforms are redefining convenience and customer loyalty. For such models to succeed at scale, businesses must combine seamless user experiences with robust back-end infrastructure capable of handling recurring orders, dynamic inventory, automated billing, and customer data. A unified digital ecosystem — including a mobile app, website, and ERP system — is essential for operational efficiency and sustainable growth.
Recognizing the importance of building a strong digital foundation for high-growth e-commerce ventures, Rowwad Advisory and Business Solutions partnered with Batra, one of Qatar’s most promising subscription-based platforms, to deliver a comprehensive technology solution that would support their scale-up and future expansion.
Situation
As Batra rapidly expanded its subscriber base and product offerings, the limitations of its existing systems became apparent. The team was using multiple disconnected tools to manage inventory, subscriptions, invoices, and procurement — leading to duplicated efforts, inconsistent data, and delays in service delivery. The absence of centralized visibility made it difficult to track recurring orders, automate customer communications, or monitor stock in real time.
To remain competitive and future-ready, Batra’s leadership decided to partner with Rowwad Advisory and Business Solutions to build a fully integrated digital ecosystem. The objective was to develop a high-performance mobile app and website that aligned with their brand and user expectations, while also deploying a powerful ERP system that could handle recurring operations and enable intelligent scaling.
The Solution
Rowwad Advisory and Business Solutions delivered a fully integrated digital transformation initiative, combining user-facing digital products with a powerful back-end ERP tailored to the needs of subscription-based commerce.
We designed and developed a native mobile application for iOS and Android, optimized for performance and ease of use.
- User-friendly interface for product selection, subscription management, and reordering
- Secure login, payment gateway integration, and push notifications for delivery updates
- Personalized dashboard for tracking delivery cycles and modifying subscription preferences
E-Commerce Website Development
We built a responsive and dynamic website that mirrored the mobile experience and supported desktop users.
- Streamlined product browsing and checkout process
- Subscription options with multiple plan configurations
- Admin panel for managing orders, promotions, and customer inquiries
Custom ERP System Implementation
To support internal efficiency and scalability, we implemented a customized Odoo-based ERP platform.
- Modules for Inventory, Procurement, Sales, Customer Management, and Subscription Billing
- Automation of recurring invoices, shipment triggers, and stock level alerts
- Centralized data hub enabling real-time visibility across departments
- Integrated CRM functions for customer support, retention, and analytics
Staff Training & Post-Launch Support
We provided complete onboarding support to ensure smooth internal adoption.
- Conducted training sessions for fulfillment, finance, and customer service teams
- Created SOPs for recurring tasks and exception handling
- Provided technical support and system optimization during the first operational cycles
Result & Impact
With the support of Rowwad Advisory and Business Solutions, Batra transformed from a promising app concept into a scalable, data-driven subscription commerce engine. The new mobile app and website dramatically improved user experience, reduced churn, and boosted customer satisfaction. Subscribers now have full control over their plans and deliveries, creating a stronger sense of ownership and loyalty.
Internally, the ERP system allowed the Batra team to operate with far greater precision. Automated invoicing, accurate inventory forecasting, and centralized data enabled faster decision-making and reduced manual overhead. Operations became more agile, and the team gained the tools to plan proactively, launch new offerings, and scale into new market segments.
Today, Batra stands out not only for its curated product offerings but also for the strength of its digital infrastructure — a key enabler for subscription-based business models in the Qatari e-commerce space.
Scale Smarter. Grow Faster.
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