yacht rentals and jet ski bookings
UI/UX Transformation for JRB – Qatar’s Marine Events Booking Platform
In the digital age, design is more than aesthetics — it’s strategy. A user’s first impression, engagement level, and decision to convert are all driven by the platform’s interface and experience. For digital platforms in niche sectors like marine event booking, delivering a seamless, visually engaging, and intuitive experience is critical to standing out and scaling successfully.
To support this journey, Rowwad Advisory and Business Solutions partnered with JRB, a specialized platform for booking marine events in Qatar, to lead a full UI/UX transformation that aligned with the platform’s vision of redefining the user experience in the marine leisure sector.
Services we provided:
Situation
JRB is a fast-growing digital platform in Qatar that connects users with marine event experiences — from yacht rentals and jet ski bookings to full-service boat charters. As the platform expanded its offerings, the leadership team identified an opportunity to enhance the user interface (UI) and user experience (UX) to match the quality of its services.
While the core functionality was in place, the platform’s interface lacked the visual clarity, responsiveness, and conversion-driven design needed to maximize engagement. Users needed a more intuitive path to discover offerings, make bookings, and manage reservations — all while maintaining the brand’s premium feel.
To elevate the experience, JRB partnered with Rowwad Advisory and Business Solutions to reimagine and redesign the platform’s digital interface from the ground up.
The Solution
Rowwad Advisory and Business Solutions delivered a full-cycle UI/UX revamp tailored specifically for the marine booking industry, focusing on user engagement, ease of use, and mobile responsiveness.
Discovery & Research
- Conducted a UX audit of the existing platform to identify usability gaps
- Analyzed booking flows, user behavior, and bounce rates
- Benchmarked against global best practices in event and experience-based platforms
UI/UX Design Overhaul
- Designed a sleek, modern interface that reflects the luxury and excitement of marine experiences
- Streamlined navigation with clear category segmentation (e.g., boats, activities, group packages)
- Created responsive layouts optimized for mobile-first booking
Booking Flow Optimization
- Simplified multi-step booking process with visual guides and calendar availability
- Integrated real-time pricing, add-ons, and confirmation options
- Enabled faster checkout with minimal friction
User Profiles & Dashboards
- Redesigned user account areas to manage bookings, reviews, and payment history
- Added progress indicators, tooltips, and contextual assistance for new users
Brand Integration
- Ensured full alignment with JRB’s visual identity, colors, and tone
- Developed reusable design components to maintain consistency across future updates
- Created a branded design system for internal development use
Result & Impact
The UI/UX transformation led by Rowwad Advisory and Business Solutions delivered an immediate uplift in platform usability, visual appeal, and booking flow efficiency. Users now navigate the platform with ease, complete reservations in fewer steps, and enjoy a design experience that reflects the premium nature of marine activities.
The new design also positioned JRB more competitively in the digital leisure market — enabling them to attract a broader audience, reduce drop-offs, and increase conversion rates.
With a modern, user-first platform now in place, JRB is equipped to scale its marine experiences and lead Qatar’s transition into a digitally enabled leisure economy.
Scale Smarter. Grow Faster.
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