Arabic coffee
Website Development & Digital Transformation Consulting for Nafhat Derty – Qatar’s Premium Arabic Coffee Brand
In today’s experience-driven economy, heritage brands must blend authenticity with modernity to remain relevant and scalable. For specialty food and beverage companies, especially those rooted in cultural tradition, a strong digital presence and forward-thinking strategy are essential to expand market reach and enhance customer engagement.
To support this evolution, Rowwad Advisory and Business Solutions partnered with Nafhat Derty, one of Qatar’s most distinguished Arabic coffee producers, to develop a dynamic website and provide strategic digital transformation consulting tailored to the brand’s identity and future ambitions.
Services we provided:
Situation
Nafhat Derty is a Qatari company that has been a pioneer in Arabic coffee innovation since 2005. The brand began as a homegrown idea—combining royal coffee with saffron to produce a signature blonde blend—and grew into a household name, known for both product excellence and cultural authenticity.
By 2012, the company had transitioned into a formal business under the name Nafhat Derty Trading, and has since launched multiple innovative products under the brand naf7at_derty, supported by a dedicated R&D team of young Qatari talent. The brand has earned prestigious accolades, including:
- 1st Place – Best Small Business at the 2019 Entrepreneurs Award
- 2nd Place – Best Product Award for 2014–2015
- Featured in prominent national events such as Darb Al Saai and partnered with leading entities like Al Meera and Qatar Airways
To support its continued growth and evolving market position, Nafhat Derty recognized the need to upgrade its digital presence and align its business operations with modern digital practices. The leadership team engaged Rowwad Advisory and Business Solutions to develop a new, high-end website and provide digital transformation consulting in line with its vision of becoming a globally recognized Qatari brand.
The Solution
Rowwad Advisory and Business Solutions delivered a full suite of digital services aligned with Nafhat Derty’s brand heritage and aspirations.
Website Design & Development
- Designed a bilingual, mobile-responsive website that highlights the elegance and tradition behind Nafhat Derty’s product lines
- Integrated product stories, brand history, and customer testimonials into an immersive digital experience
- Developed sections for featured collections, media appearances, and event participation
- Enabled future scalability for e-commerce functionality, export inquiries, and media integration
Digital Transformation Consulting
- Conducted a strategic assessment of internal digital capabilities across departments
- Provided recommendations for digitizing key workflows, including order tracking, inventory handling, and customer engagement
- Advised on future integration with ERP, CRM, and loyalty systems tailored to the food & beverage retail model
- Identified opportunities for digital storytelling, data-driven marketing, and customer insight gathering through the new platform
Result & Impact
With the launch of its new website and digital roadmap, Nafhat Derty has reinforced its leadership as a Qatari heritage brand with modern digital capabilities. The new website now serves as a platform for storytelling, brand building, and future market expansion — reflecting the authenticity of Arabic coffee while embracing innovation.
Internally, the strategic consultation laid the foundation for smarter operations, scalable systems, and enhanced customer relationships — all aligned with the brand’s commitment to excellence.
Thanks to the collaboration with Rowwad Advisory and Business Solutions, Nafhat Derty now operates with a stronger digital presence and a clear path to sustainable growth in both local and international markets.
Scale Smarter. Grow Faster.
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