Cosmetics Brand
Website & Microsoft 365 Implementation for The Twin Beauty – Qatar’s Distinctive Cosmetics Brand
In the competitive world of beauty and cosmetics, a strong digital presence is essential for building trust, driving sales, and showcasing a brand’s unique identity. Consumers today expect more than just quality products — they seek seamless online experiences and reliable engagement across platforms. A well-designed website and modern productivity tools are foundational to supporting this evolution.
To lead this transformation, Rowwad Advisory and Business Solutions partnered with The Twin Beauty, a rising cosmetics brand in Qatar known for its exclusive product lines, to build a custom e-commerce website and implement Microsoft 365 for internal collaboration and communication.
Situation
The Twin Beauty is a dynamic beauty brand offering a range of high-quality, exclusive products across categories including Hair & Body, Make Up, and Skin Care. With a growing customer base and a reputation for premium formulations, the brand recognized the need to upgrade its digital infrastructure — both in terms of customer experience and internal productivity.
The founders envisioned an elegant, high-performance website that reflects the quality and innovation behind their products. At the same time, they needed a modern, cloud-based productivity solution to support team collaboration, manage communications, and streamline business operations.
To achieve these dual goals, The Twin Beauty partnered with Rowwad Advisory and Business Solutions for website development and Microsoft 365 implementation.
The Solution
Rowwad Advisory and Business Solutions delivered a comprehensive package that elevated The Twin Beauty’s digital presence and internal efficiency.
Website Design & Development
-
Designed a visually striking, user-friendly e-commerce website aligned with the brand’s luxury aesthetic
-
Developed intuitive product pages with filters by category (Hair & Body, Make Up, Skin Care, etc.)
-
Integrated secure payment gateways, mobile responsiveness, and multi-language support
-
Enabled promotional banners, new arrival sections, and seasonal campaigns
Microsoft 365 Implementation
-
Deployed Microsoft 365 across the organization to centralize communication, document sharing, and task management
-
Enabled cloud storage, real-time collaboration, and mobile access via SharePoint and OneDrive
-
Configured Microsoft Teams for internal meetings, coordination with suppliers, and customer service workflows
Result & Impact
With the new website, The Twin Beauty now offers customers a smooth, elegant, and secure online shopping experience that mirrors the exclusivity of its product line. The site serves as both a storefront and a storytelling platform — allowing visitors to discover, browse, and purchase products with ease.
Internally, the Microsoft 365 deployment enabled better communication and collaboration across departments. Staff can now manage product data, marketing materials, and client support from a centralized and secure platform — helping the brand maintain a high level of responsiveness and professionalism.
Thanks to the strategic partnership with Rowwad Advisory and Business Solutions, The Twin Beauty is now equipped with the tools and infrastructure to grow its brand, serve its customers more effectively, and expand confidently into the digital beauty space.
Scale Smarter. Grow Faster.
More Case Studies
In today’s automotive service industry, a strong digital presence is no longer optional — it is essential for earning trust,
In the modern retail landscape, having an engaging and functional online presence is essential — especially in the vibrant and
As digital tools redefine how organizations operate and innovate, national entities in critical sectors such as food security must equip
In a niche and competitive market like premium vehicle plate numbers, trust, presentation, and ease of browsing are everything. Buyers
In a highly specialized field like horse shipping and equestrian supply trading, credibility, precision, and clarity of communication are essential.
As the pet care industry continues to grow, companies offering products for cats, dogs, and other animals must establish digital